In 2019, Ruth Hogben celebrated the ten-year anniversary of her creative partnership with pop superstar Lady Gaga. Known for her sharp focus and strong technical prowess, Ruth has been widely recognized as one of fashion’s most preeminent filmmakers. As an early champion of digital media, Ruth has created films for top global fashion houses such as Fendi, Dior, Hugo Boss, Rick Owens and Louis Vuitton. Ruth has also created iconic visuals and films for British Fashion legend Gareth Pugh. Editorially Ruth has collaborated with ShowStudio, LOVE magazine, AnOther and Dazed. 

Additionally, Ruth had the honor of working directly with the incomparable Alexander McQueen shortly before his passing. She went on to create 50+ pieces of content celebrating his work for the “Savage Beauty” exhibition at the V&A and Metropolitan Museum. Ruth has also created video content for the MET’s “Punk: Chaos to Couture” exhibit and has directed music videos for Kanye West and Prince, among other musical icons.

For Lady Gaga’s experiential performance at the 58th Annual Grammy Awards, honoring the late icon David Bowie, Ruth Hogben teamed up with Intel technology to fully transform into the legend. The performance earned Hogben and Gaga critical praise, and Prettybird was awarded a Gold Digital & Interactive Design Lion.

While helming the singer’s creative direction with Andrea Gelardin as the duo Lobster Eye, Ruth oversaw Lady Gaga’s tour visuals, namely the Joanne World Tour, her performances at the Grammys, Oscars, AMAs and elsewhere, her TV appearances, her merch design and, most notably, her Superbowl halftime show.


For general enquiries and portfolio requests:



Harris Reed
Harris Reed
Matty Bovan
Museum of Witchcraft and Magic
Rag And Bone
Matty Bovan Love Magazine
The American Ballet Theatre
Wayne McGregor
Alexander Mcqueen SS10 Catwalk Show Film
Dior Poison Parfum Commercial
Kanye West Lost In The World – music video
Lady Gaga Coachella 2017 Intro Film
Prince Nothing Compares 2 U – music video
Elle USA Cover 2018
Lady Gaga Perfect Illusion – music video
Lady Gaga (David Bowie Tribute) Grammys 2016 performance – creative direction
Gareth Pugh Joie De Vivre
The Independent Alexander McQueen
Lady Gaga Super Bowl Halftime Show 2017 – creative direction
Lady Gaga Joanne World Tour Intro film
Lady Gaga Monster Ball Tour – Intro Film
AnOther Magazine Kate Moss Cover
Gareth Pugh SS11 Film
Beyond The Glass Film
Lady Gaga Coachella Speechless
Lady Gaga Perfect Illusion – photography
Lady Gaga x Intel Grammys Commercial
Dazed and Confused Metallic
Lady Gaga – American Music Awards – The Cure
Another Magazine Couture
Lady Gaga Joanne World Tour Rhino Film
Veuve Clicquot x Gareth Pugh Film
Lady Gaga Intel x Grammys Commercial
Dazed and Confused Michaela De Prince
Lady Gaga Joanne World Tour Backstage Film
Alexander McQueen Savage Beauty Exhibition Films
Lady Gaga Joanne World Tour Drippy Face Film
AnOther Magazine
Lady Gaga AMAs 2016 Performance – creative direction
Gareth Pugh x Wayne Mcgregor Movement Film
AnOther Magazine Kate Moss Film
Gareth Pugh AW15 Film
Fendi Venus in Fendi Film
Gareth Pugh Cube Film
Gareth Pugh SS16 Film
Elle USA 2014
Pins and Needles Film
Gareth Pugh Pitti Uomo Film
Gareth Pugh x MAC Cosmetics Film
Lady Gaga Monster Ball Tour Bone Tattoo Film
Philippe Starck Film
Dazed and Confused Crystallised
Love Magazine x Louis Vuitton Fan Club Film
Lady Gaga Monster Ball Tour Rising Block Film
Fendi Furiosa Fragrance Commercial
W magazine x Cara Delevingne – Come And Find Me
Elle USA Cover 2016
Gareth Pugh “Llorando” AW17 Show Invite Film
Isabella Blow Tribute Film
Puking Millie
Gareth Pugh AW09 Film
Gareth Pugh SS12 Film
Lady Gaga Monster Ball Tour Paws Up Film
Lady Gaga Monster Ball Tour Manifesto Film
Dazed and Confused Red
Love Magazine x Jourdan Dunn Film
Lady Gaga Monster Ball Tour – Poker Face Film
Selfridges Power Film
SHOWstudio Fashion Bodies- English Film